Coming up with ideas for content can sometimes seem like a losing battle. It is all good and well reading tutorial after tutorial, but you may sometimes struggle to see how content marketing actually works in practice. So, here are four great examples of situations when it worked better than anybody could have imagined.
The Dollar Shave Club Video
We all know that videos can go viral across the internet at an unbelievable rate, and this video by the Dollar Shave Club company did just that. The inexpensive video captured everybody’s attention when it was launched for its humour and simplicity. Not only did the video get millions of views, it also resulted in the company getting a shed load of backlinks to their website, and it is still working to the this day. After all, they have just picked one up in this very article, years after it’s release.
How To Avoid a Hangover
Everybody has suffered a terrible hangover at some point in their lives. You know the one that makes you swear that you will never drink again? Well this ingenious infographic put together all of the best advice about how to avoid the nightmare hangover and it certainly caught the public’s imagination. The graphic was voted one of the best of 2016 and went on to build the company who designed in a lot of backlinks that will really have helped with their SEO efforts
The Body Coach TV
Personal trainer Joe Wicks gives away a huge amount of content on a regular basis in the form of hos HIIT training videos on the channel BodyCoach TV. Posting on a regular basis is a great way to build up a loyal following and generate sales. Remember that content marketing is not all about just building links, because if you get the public to engage with you, you can also benefit directly and get sales from it.
One great way to make your content matter is to make your blog posts 50 times longer and better than anybody else’s. Backlinko is one company who certainly follow this rule. Their in depth guides into building links, content marketing and SEO get shared by a huge number of people on a daily basis and the work that they put into their posts has really paid off. If you are an expert in your field, make it count and share your expertise, because you will be rewarded with social shares, links and even sales.