Everybody makes mistakes with their SEO efforts from time to time, but if you pay attention to these common errors, then you will maybe avoid making them your self in the future. SEO errors can be costly, not just in lost revenue, but also in the time time that it takes to repair them, so make sure that you pay close attention.
Don’t Cut Corners With Content
Content is the bread and butter of your site, and if it isn’t great, then nothing else that you can do will make up for it. Don’t outsource your content cheaply to people who will not produce first rate work. You may end up saving a few pound initially but if you are posting badly written, duplicate spun content then you will pay for it in the long run. If you do not want to create the content yourself, make sure that you find qualified authors who take take over their work and are knowledgeable in their field. You should be sure to check any content that you post on your site on Copyscape in order to make sure that it it truly unique and has not been posted anywhere else.
Don’t Get Backlinks From Low Quality Websites
If you are submitting you website to hundreds of low quality web directories, or paying for links on websites that will link to anybody, then you are going about things the wrong way. If you can find a couple of relevant, niche specific directories that have a good reputation, there is not harm in adding your site to them, although if you have any suspicious about a directory, it is best to avoid it all together. There are many tools that you can use to find out how trustable a website is such as Majestic Trust Flow and Moz Domain Authority.
Have Some Patience
In SEO, things move slowly, very slowly. Do not build a couple of backlinks and and a page or two and expect to be riding high in the search engines the next day, because that simply will not happen. the people who succeed in this game are the ones who are willing to put in the hard work over many years and months. The ones who will fail are the ones who simply give up after a couple of weeks because they can not see any instant results. Patience is a virtue, and this is especially true when it comes to SEO.
Don’t Trust Anybody
That may seem a little cynical, but what I mean it so not believe anybody without testing things for yourself. If you are watching a video and someone is telling you that they know the secret of how to get to number one on Google in just a few weeks and with no effort, then they are most likely talking rubbish. Do your own experiments and find out what is working in your particular niche, and when you find something that is working, stick at it. There is no substitute for hard work and common sense. As the old saying goes, ‘If something sounds too good to be true, it probably is.’