Marketing Channels: A Comprehensive Guide

Marketing channels are the different tools or platforms that you use to reach your target audience. By understanding the values of specific marketing channels, you can develop a content delivery plan that fits your audience. Traditional marketing channels include direct marketing, such as television, radio, billboards, signs, and print. Digital ads allow you to use images, audio and video to communicate your message, market products and strengthen your brand's online presence.

Promotional videos marketed through platforms such as YouTube are also a possible way to promote your brand or product. Intermediaries (retail services) are useful because of their experience, professionalism, ability to offer products to the target market and connections in the industry. Marketers must earn consumers' trust based on customer recommendations and word-of-mouth marketing. To choose the right marketing channel for your company, you need to consider the cost of customer acquisition and the customer's lifetime value.

You can create emails, ads, and landing pages in one place and test the tools that Mailchimp puts at your disposal to discover which marketing channels are worth most of your time and budget. Searching for several marketing channels helps you find many more customers than you could find on your own. If you're selling or promoting a digital product online, you're most likely working on the “direct selling” model of marketing channels. When you create your blogs with SEO tactics in mind, you're even more likely to meet your marketing needs since you'll appear in the SERPs when customers ask questions related to your company's content.

It is important to remember that the operation and use of intermediaries in a company (not only wholesalers, retailers but also transport logistics) will prolong the distribution chain. By understanding how to choose the right marketing channel for your company and using closed-loop marketing techniques along with advanced analytics, you can create a successful content delivery plan that fits your audience.

Amber Reynolds
Amber Reynolds

Typical internet junkie. Typical music trailblazer. Extreme web practitioner. Amateur music guru. Extreme beer advocate.