Digital marketing is the marketing of products or services that use digital technologies through the Internet, social networks, mobile phones or any other digital medium. It's a general term that encompasses different marketing strategies, such as social media marketing, search engine optimization, and email marketing. Compared to traditional marketing methods, digital marketing is mostly based on data. Today, many popular digital advertising platforms offer access to campaign reports for comprehensive data analysis.
By combining the forces of the Internet and technology, today's digital marketers can collect and analyze data on customer behavior or user interactions, allowing them to offer more personalized content and advertisements to clearly defined audiences for better engagement and results. Technological advances have made it quite easy to measure the effectiveness of marketing campaigns through digital analysis panels such as Google Analytics, Google Data Studio and Adobe Analytics. Google Analytics report on the acquisition of traffic from various marketing channels By deploying digital analytics, data collected over a period of time is at your fingertips. Each and every user interaction (touchpoints) with your company generates its own set of data, allowing you to segment the data and understand how each touchpoint contributes to your final results (sales or conversions).
Examples of digital touchpoints include social media profiles, learning how to develop and implement an effective digital marketing strategy in 5 easy steps, submitting an inquiry form, making an online purchase, downloading a technical document, and more. A conversion can be any action that a user performs. From here, you can find out which touchpoints are successful with your target audience, i.e. It was the one that generated the most conversions and replicated this success in future campaigns.
Check out our list of the 10 best social media analysis tools. The emergence of media buying platforms has allowed marketers to buy advertising space on various websites and mobile applications and review live reports in a matter of hours. This allows marketers to review the performance of advertising campaigns and make adjustments on the fly, such as optimizing ad creatives to improve audience engagement. Google Ads allows you to modify the creatives of your ads on the fly.
With billions of users on social media platforms such as Facebook, YouTube and LinkedIn, your reach is mainly limited by your budget. Many of these social media platforms also allow you to target your ads to specific audiences, such as by demographics, interests, and behavioral patterns. Retargeting is a form of marketing that allows you to show relevant ads to users who have visited certain pages of your website. For example, if a user visits an online store that sells food and accesses the page of a product that sells apples, the grocery store could target the user with advertisements related to apples after the user leaves the site and browses other websites, social media platforms and mobile applications. The first pillar of digital marketing is the user journey. The user journey is the encounter and interaction of a customer with your brand through all channels (digital and non-digital), which shape their emotions and perceptions about your brand.
User journey: from digital channels to the website and taking action A customer usually interacts with your creatives or content on several digital channels (social networks, searches, graphic ads) and reaches your website. When browsing your website or mobile application, your goal is to encourage him to take important actions called conversions. The second pillar of digital marketing are digital marketing channels. A marketing channel is a medium that organizations use to communicate or deliver messages to consumers. This is where your traffic (users) comes from.
People use search engines for a variety of reasons, ranging from research, shopping to entertainment, and Google alone handles more than 40,000 queries per second (3.5 billion search queries per day). Organic search results appear below paid search ads. Organic search results (below paid search ads) To position a website at the top of organic search engine results pages (SERP), marketers implement a digital marketing strategy known as search engine optimization (SEO). The results of paid search ads appear at the top of the SERPs. The display channel refers to the ad locations that appear on web pages when users browse them. Example of a graphic advertising banner that appears in a news article To make your ad appear in website locations, you can start with Google Ads or a demand-oriented platform.
Digital marketers implement digital marketing strategies, also known as email marketing and marketing automation. These strategies allow them to send specific and relevant emails to properly segmented email subscribers. People use it every day to keep up to date with the news or connect with friends and family around the world. Companies use social networks to connect with potential customers by appealing to them in a more personal and authentic way. With the help of various social media marketing tools. You'll be able to understand the needs and interests of your target audience on various social media platforms.
This will help you to better adapt your content to better attract your target audience. Referral links are forged through strategic online partnerships or as a result of earned media. Implementing online public relations is one of the most effective methods for earning brand mentions. Acquiring backlinks and generating brand awareness. These are just a few examples of digital marketing channels and among those you decide to use it's important to analyze digital marketing analysis reports. To understand which digital channels generate the most investment and be able to allocate appropriate budgets accordingly.