As the world continues to rapidly evolve due to technology and automation, companies are struggling to find people with the necessary digital skills. In India, research by Amazon Web Services revealed that the number of workers in India who need digital skills will have to increase nine-fold between now and 2025. Currently, workers with digital skills represent only 12% of India's workforce, so the need to improve their skills is crucial for those looking to work in a marketing position. A report from RMIT University revealed that 87 percent of jobs in Australia now require digital skills and that 156,000 new technology workers are needed to keep up with the digital transformation. After the pandemic, a third of Australian professionals considered that their jobs had changed, while one in four said that they did not have the necessary skills to complete their daily work.
Digital marketers are responsible for developing the strategy that companies use to market their products online. They can be independent digital sellers, offering online marketing services to customers, or they can start out as in-house digital marketing specialists. To be successful in this field, digital marketers must possess a variety of skills such as social media marketing, SEM and email marketing. Those who are able to combine traditional marketing with online marketing can participate in decision-making advice and earn a higher salary.
The cities with the best digital marketing salaries for marketing managers are San Francisco CA, Hoboken NJ and New York City. A digital marketer working in San Francisco will receive, on average, 33% more than someone who works in Denver. In Ireland, half of employers believe that those who drop out of school or graduate do not have enough advanced digital skills needed to compete in the workforce, while 76 percent of employers think that this lack of digital talent will have a negative impact on their bottom line. The cost of living and the concentration of talent in certain geographical areas also affect digital marketing salaries.
For example, a digital marketer who leads a team gets paid more than a specialist who works alone. U. S. companies need to hire marketers with digital skills (generalist and specialized) to keep up with technological developments and maintain that degree.
Most digital marketing specialists are specialists (with a lot of experience in one or two channels) or generalists who have skills and knowledge about most or all media.